Digital Marketing healthier than Television Advertising…
‘ Change the channel, why are you watching TV commercials since 10 minutes?’ ‘Oh No! Ads again…’ Sounds familiar, isn’t it? It’s a fact that 86% of the TV commercials are skipped by viewers. The cost of getting TV commercial on prime time is very high. Moreover, the production takes lots of effort and money. With the advent of smartphones and superfast internet being easily available, Digital marketing took a massive surge. People lately spend more time on their phones or laptops rather than watching television. They get entertained, shop or play games once they are connected to their gadgets. Promoting services and products where people are easy to reach out is most logical thing advertising is supposed to do. Although TV commercials are not totally ruled out, they have definitely lost the impact to a certain extent. Many advertisers are still reluctant to move to Digital marketing, perhaps sooner they will move to it, looking at the impact it brings to all. Many c