In the last decade, the online shopping has gone up to a notch with ever-evolving technology, the customer buying habit and market trends. The tons of store or businesses went online after analyzing the high growth and profound benefits of online shopping. Consequently, we have thousands of E commerce stores for different products and services serving the customers across the globe.
Similarly, the platforms like- Magento, BigCommerce, Shopify, Open Cart, WooCommerce and more, on the top of which the Ecommerce stores built, are also mushrooming, which makes the decision to pick up the one difficult. The decision is really difficult as the platform’s capability defines how much success the Ecommerce store would score.
According to the Gartner research, “The Magento platform is a leader in magic quadrant for the digital commerce worldwide.”
It signals Magento, the open source Ecommerce platform released in 2008 has become the top preference of large share of businesses due to the tons of resources it offers. This is not over, while there is a lot more that Magento provides.
Let’s take a sneak peek at what are the benefits of Magento website development:
- Fast Loading Speed
The platform is picked by 260,000 merchants to enjoy the 30% faster sales growth as opposed to other platforms because of the high speed at which the Ecommerce website built leveraging Magento platform loads. The facts speak that the platform has lower HTTP requests, in turn, the customers can retrieve the information faster.
Ultimately, the high performance of the web pages reduces the friction in browsing the website, which boosts the sales in return.
- SEO Friendly
Magento has all the essential up-to-date tools that make the website SEO optimized, which impacts the number of views, clicks and leads the store will get due to the improved search engine ranking.
For instance: Magento provides great URL structure and canonical forms for better SEO; easy meta tag implementation options; analytics to know more about the user’s activity on the website.
- Mobile Responsive
Going mobile is a need to stay ahead of the customer trends and Magento platform has got it covered by crafting brilliant Ecommerce store experience for the customers on mobile.
It offers a great flexibility to the merchants to extend the store experience to every screen size that customers use. The Magento Ecommerce services engineer the websites that get resized on every mobile device in an automated fashion without turning off the customers.
- Web Design Customization
To create a differentiated brand experience, the online commerce should have the flexibility to customize and extend the brand as per the business niche and the target audience.
Magento offers 100% customization through a large number of CSS customization options, tested extensions, and recent web design trends’ information. Let your store adapt fast and enhance the features with little efforts to showcase the versatile offerings in a modernized way.
- Hosting Options
Unlike other Ecommerce development platforms, a great degree of freedom the Magento offers to the merchants in terms of the selection of hosting service provider. There is no obligation to stick with one hosting and digital commerce can choose the one which suits best to their business nature.
- Multilingual And Multi-Currency Support
The world is a place where people speaks millions of languages and use the different currency for the trading. Displaying the content of the website in the native language and allowing the users to checkout in the local currency improves the conversion rate, which compels the digital stores to provide the multilingual and multi-currency support.
The great news- Magento supports both of them, which alleviates the need to build different stores for different geographic nations and saves huge dollars.
- Secured Transaction
The major roadblock that inhibits the users to shop from the Ecommerce store is the financial data security. Also, the data-theft is the major concern for the merchants. But, with Magento, it will remain no more.
The platform is packed with a powerful security mechanism so that no malware can get an entry from the back door to steal the customer’s data, order’s data, product data, transaction history and pretty more.
Limitless extensions, integrations, customization, agility, and benefits along with a low total cost of ownership, are the Magento’s advantage. Under the hood, the best-in-class innovation through the army of proficient developers, the platforms presents wonderful opportunities to the Ecommerce world.
Want to launch the business on a truly flexible, scalable and robust platform? Get partnered with a Magento development company to transform all aspects of your business with Magento Ecommerce development.