Thursday, 23 March 2017

How Can Businesses Chalk Up Profits With Responsive Website?

Shopping, communication and information search that eats up a lot of time and appears boring, have now become more interesting and quicker than ever through the internet. The day after another, the new websites or applications are built to serve the unmet needs of the customers. For the businesses, having an online presence has become an integral part of the business to improve accessibility.

But, with technology advancements, the emergence of new devices and their astronomical use, the market is shifting to the mobile world. It doesn’t signify the importance of websites have mitigated, while the prominence of having a mobile optimized website is increased.

Responsive web development

The staggering growth of smart phones and tablets have mandated the businesses to have the responsive website design that allows the users to browse the website across every device seamlessly.

The responsive web design easily gets re-sized the website content, UI elements or layout into any screen size so that when users read, scroll, or navigate the website, they get a similar experience as if the website is built for the specific device only.

The excellent feature of the responsive website design, that’s high adaptability brings a lot of benefits to the businesses. See what are they?  

1) Level up the user experience

Presently, the users don’t like to limit the internet browsing to the devices. Instead, they like to get the information available when they are searching for them on-the-go or glued to their desktop seamlessly. It’s viable with responsive website development wherein the users receive the same experience irrespective of the device they are using. The responsiveness takes the user experience to a whole new level and encourages engagement.  

2) Makes the website scalable

The newly launched devices that intrigue the audience becomes a headache for the businesses if the website is not responsive as they need to build another website for the new screen size. On the other hand, the fluid nature of responsive design alleviates this need as the design scale up or scale down in an automated fashion to best fit the screen size. It’s actually making the business website future-proof.

3) Budget suitability

Engineering multiple websites cost huge dollars to the businesses. Instead, hiring responsive design services, businesses can get built the website that supports desktop and a range of mobile devices, which means spending for one website, the multiple websites can be built. A single URL works for all. It’s a good saving.   

4) Improve SEO ranking

Certainly, the website that gets more clicks, views, and traffic, and upsurges the user experience is rated as the best and positioned on the first page in search engine results. The responsive website has earned the virtue of getting more clicks and visitors as opposed to non-responsive design. The top ranking in the search engines improves the business throughput.

5) Google loves it

A few years back, Google made an important announcement that the websites which are mobile-friendly and support multiple devices will be rewarded by keeping them at the top ranking positions. This way the non-responsive websites will get penalized with low ranking positions. Following the Google recommendation, you can improve the business visibility over the Google with a responsive design.

6) Hassle-free management

Upgrading and managing the multiple websites is a challenging task that increases the workload of the businesses by manifolds. Here, the responsive website is a panacea where business just needs to manage one website and the websites for all devices get managed automatically. The change in the content or addition of any new feature gets easily reflected in all the websites.

7) Not losing mobile users

In the USA, businesses are receiving 60% of the traffic from the mobile, which is constantly growing at a fast pace. The responsive design enables the businesses to allow the mobile users browse the website from the device right in their hand and gain the users’ traction, else the competitors are ready to take hold of them.

Closing thought

The responsive website design has not remained a luxury item, while it has become essential to keep the business visible in the digital world. The high proliferation of mobile devices and boom in the mobile applications together hint the same thing that if businesses don’t want to get left behind, then going responsive is a must have.

Definitely, opting for the design that can adapt is a wise move. What do you think? Do you want to incorporate the responsive design in your website development strategy? Let us know your views in the comments below.

Friday, 10 March 2017

3 Things To Consider Before Jumping On The WordPress Bandwagon

In 2015, the WordPress crossed the threshold of 24% of the market share as a platform leveraged by the businesses to create the online presence. In 2017, it is predicted that WordPress will rock as the most popular content management system with 65% of the market share.

The WordPress platform is shining due to the constant changes made, new plugins added, new libraries introduced and resources enriched. It’s inspiring the entrepreneurs to build the website on the WordPress platform and garner the benefit of the loyal user base.

But, having just a great idea to build the website is not everything. There are some roadblocks that come when the actual WordPress Web Development begins. However, the challenges can be resolved if the following suggestions are taken into the consideration.

Take a quick look at how the WordPress development can be made plain-sailing:

1) Take The Consultation

No matter whether you are new to the website development or have already built website on other platforms, quantifying the idea to build the next website on WordPress is good or not is more important. Your business needs define the platform you should board your journey with. 
There consulting the business consultant is better who will provide their expert advice, leveraging the experience with the platform and can illustrate what features you should include while engineering the website so that all the business requirements are finely fulfilled.

2) Look For Better Development Team

Definitely, thinking about the development without development team is no-brainer. Either you should have a brilliant WordPress development team or you have to hire the WordPress developers from the WordPress Development company

This is the major cornerstone of the web development journey because a team can either make or break your project, if they are not clear with your business vision, not skilled in programming or not experienced enough. Ensure the team you are going to hire must be well-versed in WordPress development so that in the end the results won’t suffer.

There are some checkpoints that you should assess like- the experience they have with WordPress development, knowledge of custom theme and plugin development, provide site maintenance and necessary update, provide SSL certificate, give best suggestions for good hosting and domain, and so on.

When the developers get passed in an interview by rightly answering the questions, it implies they are a good fit for the web development. Although it’s a time-consuming process, but the correct assessment of the developers’ efficiency and capability is significant as it will define the success or failure of the project. 

3) Know WordPress nitty-gritty

Finally, the consultants have guided you whether you should get your feet wet in WordPress development or not, and the best WordPress development team is hired. But, still, you may need to have the basic knowledge of WordPress.

It’s all-important to analyze the team is going the right way or not, content created is up-to-the-mark or not and the level of maintenance provided. If you do not approve of the services offered by the team, then you should have some familiarity with WordPress, which helps you to update the plugins or themes on your own, create and modify the content dynamically, change the website settings and so forth. 

Summing it up

Have you planned to be in business for years to come? If so, making your business future-proof with WordPress development is a smart decision. Although WordPress website development and optimizing it as per the trends is not an easy task. That’s where you should hire consulting services, development and nurture the WordPress knowledge to make your website perfect. When the website keeps up with modern trends, free from security issues and continuously updated, your business is all set for the success. Good luck, carry on!