Monday, 23 March 2015

Ways To Make Content Marketing Interesting

Content Marketing is the new wave in the marketing industry wherein content is utilized through different mediums, including text, audio, and video to gain more traffic on a website. It has now become a surefire way to increase the number of visits to your website. Increasing number of businesses is adopting this technique to yield results. However, unleashing and utilizing an outstanding content marketing strategy is one of the biggest challenges for the content marketing department.

Using content in different channels like audio, and video is a type of content marketing strategy. For example: Your YouTube channel serves as your content marketing tool. Sometimes, the product is so interesting and delivers amazing results. For such products it is easy to create engaging and creative content. However, some products are not so compelling. It is for such businesses that content marketing is the most useful.

A content marketer has the challenging task of making a less-than-thrilling product look intriguing and interesting. In this post, we will present some tips on creating compelling marketing strategy for marketing your business.

Analyze Content Marketing Implemented by your Business

You must ask yourself some questions regarding your content marketing. It is mainly about appearing in the search results. You must analyze what people are looking for when they find your product. Your product content must sound like a solution to a problem or an answer to a question. Think about the reasons for which people use your product and also think about who your end users are. All this will help you come to a single solution that your product has been offering to people. After all this, you will be ready to create content.

Respond to the Questions with Content Marketing

Once you are aware about the types of questions, your customers are asking, it’s time to answer those questions. If you get the answers, you can create awesome content even for the most non-interesting product. If you think deeply you can get a number of ways to create content around the question asked. Your goal at this stage must be to prove yourself as an expert by creating a link between your product and the solution to the problem. This can be done by generating interesting content and distributing it amongst the audience via different social media channels.

Infographics: This medium is not only interesting and informative but generates interest in the viewer. They make even the most boring products sound interesting. Get some useful statistics related to your industry and the questions people ask then proceed to a designer to get informative, engaging, and relevant content which can be used via different media.

Listicles: These are nothing but mini-articles that have become indispensable part of the modern content marketing strategies. They can be used to share punchy sentences or interesting images. You can make silly images or pack your mini-article with useful information.

Articles: Content in the form of articles, and blog posts are surely the supporting pillar of any content marketing plan. Keyword dense articles are must. You can even use How-To articles and slideshows. Important industry updates can also be used in your content marketing strategy. Posting guest posts on industry blogs can also be very useful. These give a double push to your SEO goals as they include links between the host blog and your own.

Once you focus on making the end product as interesting as possible through your content marketing strategies the further process will be pure fun. Even those industries, primarily considered as boring, can be made fun and interesting. All you need to do is offer a solution, get more knowledge about your industry and build your community with an engaging content marketing campaign.

Michael Waugh is a content writer & a tech blogger with Potenza Global Solutions. He likes to write about social media, organic SEO & online marketing. Follow with him on Google+.