Tuesday, 25 July 2017

Is Magento Development Companies the first choice of Small E-commerce start-ups and entrepreneurs?

In an era, where entrepreneurial campaigns and start-ups are managing to buck the trend, we are often left wondering how they make it so far. What all are the factors that contribute to their sailing through. To start with, be it a small-scale enterprise or a medium scale enterprise, the basic measures that they adopt are more or less pretty common. Doing the proper market research, establishing a secure intellectual property, proper branding, coming up with a business plan, a workplace, and a mentor and above all, raising capital is an integral part of the start-up plan.

Another major tool on which all these start-ups and small to medium businesses rely is a dynamic website. This planet is a huge ball with so many people around. And with the increasing pace of budding start-ups, you may have a hard time marketing your business without an effective website. So, if you want to start from the scratch, start with your website! Now that you have a website for your business, keep in mind that people are going to establish an impression for your business through the website. Hence, it must be a dynamic and interactive website that highlights all about what your business has to offer. Therefore, make sure you put an effective website at the top of your priority list.

Magento

When it comes to website development for small to medium businesses or enterprises, content management system is the most reliable and handy option available these days. In fact, a remarkable portion of start-ups depends on Content Management System (CMS) for developing an effective and user-friendly website. Now you must be wondering what Content Management System is? Well, to explain it to a layman, Content Management System is an application software with a set of programs and algorithms that are used to create, modify and manage the digital content. It provides you with an interface where you can create and modify your website content on the go. It is easy to access, affordable and gives you the desired website in no time.

So now, when start-ups are the hottest trend of the season, so is Content Management System (CMS). With the hike in demands for Content Management System services, several CMS service providers have come up in the market. Now you have to choose wisely and pick the one best for your business. Magento Development Company is one such web store that provides the most compatible and robust website development services for e-commerce. Magento understands the basic features required for any e-commerce website such as product management, store management, transaction management, product management, category and sub-category management. However, the requirements vary from one client to the other but the majority of the key features remain similar.

Magento is the most preferred web store which is highly recommended by e-commerce start-ups. Magento stands out of the herd of other CMS web stores owing to the outstanding services it provides. It follows a strict flowchart to go by for every single phase of Content Management System.

Following is the flow Magento swears by starting from the design phase to the development phase:
  1. Development of PSD
  2. Development from PSD to HTML
  3. Conversion of theme from HTML to Magento
  4. Magento store personalization
  5. Development and integration of payment gateway
  6. Installation of bug-free code onto the hosting server
In addition to it, following are the elaborated benefits of choosing Magento:
  • Easy to promote methods- If you wish to promote your website and improve its ranking on search engine results as well, it gets simpler with Magento. You can promote your website while entering data on your website and describing your products.
  • Easy maintenance- Our experience of over six years in developing and maintaining e-commerce stores along with our experienced developers makes Magento the first choice for the clients. Easy to access services means you can reach out to us anytime and get hassle free solutions.
  • Multiple extensions available- With advanced extensions, Magento can solve your real-life problems with great ease. Our developers are always there to customize the said extension as per your needs.
So now that you know which door to knock, get your own website soon!

Friday, 14 July 2017

TOP 5 WEB DESIGN TRENDS TO EMPLOY

In the online world, thousands of the websites are crafted by the businesses to illustrate their services and offerings and garner the maximum attention of the target customers. The websites connect the customers with the brand, adds credibility to the businesses and enable sales in a few clicks. It indicates that website matters a ton in creating a long lasting impression on the customers, improve brand advocacy and skyrocket the revenue.  

Thanks to the advanced technology, hundreds of tools and options are available for the responsive web design services to experiment and introduce innovative elements in the websites, which aids businesses in achieving the main goal. Also, the resources help the designers to craft the website that can step in with the latest trends and user’s needs. However, sometimes the efforts go in vain and impact the brand’s image when the web design fail to convey the message.  

According to a research survey, “One in the five visitors leave the websites and never come back again if the website design failed to represent the services or products rightly or puzzle the users.”

In a nutshell, responsive website development is not just about adding creativity and including all the modern design trends, while it must be able to create a strong relationship with the target audience and convey the clear message. But, how such website can be engineered?

5 Essential web Design Trends to employ

Let’s dive deeper to know what makes the website a real winner:

  • Navigation
Presently, numerous web page navigation options are available such as downpage navigation, vertical navigation, side navigation, sticky navigation and hamburger navigation. The designers leverage any of the navigation styles that’s highly accepted by the target user base. Also, the designers can use the website analytics to verify which navigation pattern works and bring more clicks to the website.
  • Text
To ensure the easy readability of the website content, a lot of choices for the text size, text font, and text style is available that provides freedom to the designers to keep the text in a style that most go well with the design trends and the customers.

For instance, tiny texts, bold typography, small headlines and small fonts still play the game and work effectively in creating interest in the users.

The designers must keep a fine balance, and use the text and fonts which bring reward worthy results.

  • Adding parallax to Scrolling
Scrolling is the age-old element that’s added to the website to allow the audience easily get from top to bottom. But, these phenomena are enhanced with parallax, which adds a 3D effect to the web pages wherein the foreground moves leaving the background behind it.

The innovative scrolling creates a sensation of depth and improves the browsing experience. Besides, the creative way to deliver the content differently works effectively on different screens.
  • Usage of SVGs
The raster or pixel-based designs put website engineers into a great deal of taking care of conventional picture designs like- GIF, JPEG or PNG, and vectors. That’s where SVGs (adaptable vector illustrations) are more favorable as they work out of vectors and determination free. The SVGs make the designs look outstanding on every screen and also alleviate the need to make the designs retina-prepared.
  • Microinteractions
The starting 10 seconds that website visitors spend while visiting the website are very crucial and help in initiating interactions. The micro interactions can be created through short stories that add engaging element to the website and delight the users with its amazing appeal. Nowadays, it’s becoming the part and parcel of the websites to turn the visitors into the potential customers. Beware, they must be properly used, else they could be disastrous.
  
Bottom line

The responsive website design is the biggest trend which nearly all the businesses are following that doesn’t mean modern design trends can be ignored. Adapting the small changes in the design trends is a way to nurture the digital trust and progress steadily at the pace of changing customer attitudes. Also, there is no thumb rule in the design trends and they get changed as the market changes. Are you ready to take these
small steps and implement changes? Do let us know your views in the comments below.

Thursday, 6 July 2017

4 evolving vibrant color trends that can aid your UI

Spanning across eras, color has always portrayed the emotions, feelings, and thoughts of people. Well-known artisans have worked with colors to illustrate their speculations, which have helped them gain admiration and respect worldwide. A lot of businesses have used the concept of color to publicize their products and themselves.

There is a lot of stuff that needs to be taken care about while creating user interface design. The techniques, patterns, and colors used on your user interfaces and websites can constitute an intrinsic effect on the users.  The primary objective of user interface design is to facilitate people to relate and connect with your business.  A simple, easy to use, efficient and responsive, UI design works definitely well. However, an immensely attractive UI design can make the experience of using that interface really gratifying.

Designers are very judicious about choosing the colors for the responsive web development and applications.  Attractive color schemes used to develop responsive website design have an alluring effect on people who view it. Designers refine the usage of colors depending on the nature and characteristics of the business. Vibrant and bright colors usually opt for media and entertainment websites. However, the corporate businesses, the color schemes are now focusing on vibrant colors with an elegant and chic look with some modifications.

Vibrant Colors can be used in several ways and techniques in responsive web development. Designers are using impressive color schemes with existing elements allowing brands to retain their specific identities to develop a trendy and upbeat website. Using vibrant color is a big way to put in visual importance and user interaction ideas in responsive website design services. Color fastens the design saga and applicability, offering a project absolutely user-friendly.

4 evolving vibrant color trends that can aid your UI...

There are four color scheme trends that have become popular in the responsive web design services. 

Monotone

A monotone scheme or a monochromatic color palette is made up of different tints or shades of a single color. This is the most popular technique to use vibrant colors in UI design.  Monochromatic colors have a long-lasting effect on users and ignite visual interest. There are endless options available for Monochromatic color.  Monochromatic colors ensure the readability of content through the solid color schemes for the UI design.

Monotone color schemes work splendidly with the representation of images from the same color clan.  The imagery and descriptions tend to become the central spot of the design due to the contrast used.

Duotone

Duotone can be defined as a halftone replication of an image using the superimposition of one contrasting color halftone (traditionally black) over another color halftone. In this process, two color plates are made with the screen set at different angles. Duotone color schemes are generally used in the music/audio applications and for an assortment of promotional websites. Duotone color scheme acts as a color stabilizer that allows the text to occupy plenty of breathing space and color contrast. Colors are used in a more strategic way by brands to create an impact that is upbeat and at the same time candid and credible.

Gradients

Recently, gradients have become a popular option for UI designs. Following the vibrant color trend, high-contrast complementary colors are used to create gradients in responsive web design development. Modern gradients might include multiple colors, radiate from the center, come from a corner, or fall horizontally.

Gradients have made their way back into GUIs, this time using high-contrast complementary colors. Gradients used in UI designs include assorted colors, emanating either from the center or from a corner or drop horizontally.  Gradients are used as background for web pages and they help in creating striking visual impact.

Overlays

When an image is passed through a colored layer, this is termed as overlays. Imagery with color overlays has become a trendy approach for the designers due to uncomplicated nature and considerably simple.

Overlaying responses can help users on various design aspects. While creating overlays, effort should be made to consider the type of color and the extent of saturation and pellucidity of the color. Vibrant color overlaid imagery or a background is a gallant way to have the finest of both business and pleasure.

Vibrant color has emerged as a great tool for helping vital or keywords position distinctively out from the backdrop.

Friday, 16 June 2017

Know About the Hybrid Mobile App Development In Spades

Are you about to jump on the mobile application development bandwagon? If so, then you have three choices, namely- native, hybrid and web app to shape your mobile app idea into a reality. Each of them has their own advantages and downsides and quantifying which the platform is chosen.

Although most of you heard of native and web app, but the hybrid app perhaps baffling you. Is it correct? Let’s clear up the air:

The hybrid app is the middle of the two roadsides- native and web app, which leverages HTML 5 during the development and then encapsulates it in a native shell that enables the access to the native app features as well. The technologies such as HTML 5, JavaScript, and CSS utilization enable the hybrid app development with best-in-class front-end and functionalities.

Know About the Hybrid Mobile App Development In Spades

Well, the hybrid apps are preferred over native app due to a few more reasons. Take a quick glance at them:
  • They are not platform specific. With a single code base, the apps can be crafted for the myriad of the platforms such as iOS, Android, and Windows. It also minimizes the development time and efforts.
  • No additional knowledge of the technology is needed. The developers have proficiency in HTML 5, CSS 3 and JavaScript, can develop the hybrid app which works flawlessly on all the platforms.
  • Using the frameworks, the hybrid apps can have the native app-like features.
  • The hybrid apps support SQLite database and render offline capabilities which enable the local data storage.
  • The less time-to-market and cost-effectiveness are add-ons for hybrid development.
  • Easy to scale. The apps can be easily made to work on more platforms and operating systems in a couple of minutes as just code utilization is needed, not the rebuilding of the app from the scratch.
Along with the plethora of benefits the hybrid app offers, there exists some challenges. Yes, it is the reality. As the hybrid apps work on different devices and platforms, so it’s trickier to test the app on all them. Also, debugging the hybrid apps is like a nightmare because the developers are unaware of the targeted platform and unable to locate the error that makes the finding and rectifying the bug complex. The visual and interactive components in game apps perform better on native apps as opposed to hybrid apps. Additionally, the performance issue too exist as hybrid apps are slower to load.

Well, overcoming the challenges is not extremely taxing. See how following a few tips, the challenges can be resolved:
  • The hybrid apps run by using web view are like a single page application where more focus must be given on the simple workflow, which helps in enhancing user experience.
  • There are many hybrid frameworks that support many gestures, which ends up the mobile app developers’ problem to programmatically handle the new gestures as they can use the default gestures.
  • The hybrid frameworks aids in eliminating the scrolling issues because the frameworks itself provide their own scrolling, so there will be no manual scrolling.
What’s the future?
 
The reign of hybrid apps is leading the market with increasing share of hybrid app development. Not just the benefits, but the trends are making the hybrid approach the best for the mobile app development.

After witnessing the hybrid apps’ popularity, do you also wanted to make a shift with hybrid app development? If so, Potenza Global Solutions, a leading mobile app development company would be the right fit for you. The company using the right mix of technology, tools, and resources builds the unmatched hybrid app that lets your business excel.

Wednesday, 7 June 2017

How Is A WordPress Theme An Ideal Choice For Website Development?

No matter how small or large the business is, but having an online visibility has become all-imperative. This need has geared up the businesses towards website development. However, the time expensiveness and huge dollars investment won’t let them get built the digital presence.

That’s where WordPress theme becomes a pre-eminent substitute. The responsive WordPress templates have really done wonders for the businesses as the efficient way allows them to invest that much time and cost in the business growth and marketing.

How Is A WordPress Theme An Ideal Choice For Website Development  
Take a look at the magical benefits of developing the website leveraging WordPress theme:
  • Get the myriad of the options
Presently, thousands of the multipurpose WordPress themes out there, and anyone of which the businesses can select based on their business website requirements.

Also, the online presence is the reflection of how the businesses operate and offer services, and it creates an indelible mark on the first-time website visitors. A lot of customization options enable the website development tailored to the business needs such as layout, designs, graphics, colors, fonts and so on, which delights the users.

theme-preview.__large_preview
  • Lets you introduce the creativity
When the website development project is outsourced to a wordpress development team, the team shapes the business idea into a reality based on their imagination and creativity. But, it’s difficult to get the exact features developed what’s on your mind.

Here, business WordPress themes not only allows you to craft the website on your own but offers limitless opportunities to play with the functionality and design. Moreover, you can try the things end number of times without paying extra dollars.
  • High-level of flexibility
Although WordPress is popularly known as a blogging platform, but the availability of numerous plugins, tools or resources make it a perfect fit for business website development, Ecommerce development and pretty more.

Similarly, embracing the professional WordPress themes enable the development of websites for the different purpose. Also, numerous functionalities such as home page, products, services, deals, membership, contact, and testimonials can be added in the multiple pages that add value to the business.
  • Create and distribute the content
Showcasing the content (Business services and products) to the users is the reason the websites are crafted for. Tailoring the content as per the developed website layout makes it difficult to fit in the content, and destroys the beauty of the content, so develop the content first and then decide the website UI accordingly.

The blogs integration in multiple layouts allows the businesses to post the updates regularly and build the authority with engaging content.

With social media integration, the blogs or web content can be shared on social channels to drive more traffic to the website and enhance brand awareness.
  • Engineer engaging experience
Disseminating the valuable content through website blogs or social platforms not just land more users to the website, while strengthening the users’ trust in the brand.

The social sharing improves the communication with the users and prompt response builds the credibility. Such activities help in winning potential users with heightened user experience, which in turn promote brand advocacy.

Closing words

If you are one of the DIYers or professionals who is not a coding superhero or a technically sound, then WordPress themes are the magic bullets for you. Using the theme, you can create a comprehensive website loaded with ample of features and functionalities along with unlimited customizations.

When you hunt down an elegant theme, that’s mobile responsive, and packed with modern UI, designs, functions, features and block options, then it makes no sense to sit back and think more. Simply set off the website development using the theme and reap the amazing benefits that it offers.

Monday, 29 May 2017

Why Is Magento Platform The Best Fit For E-Shopping websites?

In the last decade, the online shopping has gone up to a notch with ever-evolving technology, the customer buying habit and market trends. The tons of store or businesses went online after analyzing the high growth and profound benefits of online shopping. Consequently, we have thousands of E commerce stores for different products and services serving the customers across the globe.

Similarly, the platforms like- Magento, BigCommerce, Shopify, Open Cart, WooCommerce and more, on the top of which the Ecommerce stores built, are also mushrooming, which makes the decision to pick up the one difficult. The decision is really difficult as the platform’s capability defines how much success the Ecommerce store would score.

According to the Gartner research, “The Magento platform is a leader in magic quadrant for the digital commerce worldwide.”

Why Is Magento Platform The Best Fit For E-Shopping websites_

It signals Magento, the open source Ecommerce platform released in 2008 has become the top preference of large share of businesses due to the tons of resources it offers. This is not over, while there is a lot more that Magento provides.

Let’s take a sneak peek at what are the benefits of Magento website development:
  • Fast Loading Speed
The platform is picked by 260,000 merchants to enjoy the 30% faster sales growth as opposed to other platforms because of the high speed at which the Ecommerce website built leveraging Magento platform loads. The facts speak that the platform has lower HTTP requests, in turn, the customers can retrieve the information faster.

Ultimately, the high performance of the web pages reduces the friction in browsing the website, which boosts the sales in return.
  • SEO Friendly
Magento has all the essential up-to-date tools that make the website SEO optimized, which impacts the number of views, clicks and leads the store will get due to the improved search engine ranking.

For instance: Magento provides great URL structure and canonical forms for better SEO; easy meta tag implementation options; analytics to know more about the user’s activity on the website.
  • Mobile Responsive
Going mobile is a need to stay ahead of the customer trends and Magento platform has got it covered by crafting brilliant Ecommerce store experience for the customers on mobile.

It offers a great flexibility to the merchants to extend the store experience to every screen size that customers use. The Magento Ecommerce services engineer the websites that get resized on every mobile device in an automated fashion without turning off the customers.
  • Web Design Customization
To create a differentiated brand experience, the online commerce should have the flexibility to customize and extend the brand as per the business niche and the target audience.

Magento offers 100% customization through a large number of CSS customization options, tested extensions, and recent web design trends’ information. Let your store adapt fast and enhance the features with little efforts to showcase the versatile offerings in a modernized way.
  • Hosting Options
Unlike other Ecommerce development platforms, a great degree of freedom the Magento offers to the merchants in terms of the selection of hosting service provider. There is no obligation to stick with one hosting and digital commerce can choose the one which suits best to their business nature.
  • Multilingual And Multi-Currency Support
The world is a place where people speaks millions of languages and use the different currency for the trading. Displaying the content of the website in the native language and allowing the users to checkout in the local currency improves the conversion rate, which compels the digital stores to provide the multilingual and multi-currency support.

The great news- Magento supports both of them, which alleviates the need to build different stores for different geographic nations and saves huge dollars.
  • Secured Transaction
The major roadblock that inhibits the users to shop from the Ecommerce store is the financial data security. Also, the data-theft is the major concern for the merchants. But, with Magento, it will remain no more.

The platform is packed with a powerful security mechanism so that no malware can get an entry from the back door to steal the customer’s data, order’s data, product data, transaction history and pretty more.

Conclusion
 
Limitless extensions, integrations, customization, agility, and benefits along with a low total cost of ownership, are the Magento’s advantage. Under the hood, the best-in-class innovation through the army of proficient developers, the platforms presents wonderful opportunities to the Ecommerce world.

Want to launch the business on a truly flexible, scalable and robust platform? Get partnered with a Magento development company to transform all aspects of your business with Magento Ecommerce development.

Saturday, 20 May 2017

Why Is Sam Martin An Exemplary Personal Vcard Resume Wordpress Template?

Whether people are running a business or looking for a job, they always have a need of portfolio or resume to showcase their work and skills. Creating a professional website to display the work in an engaging and effective manner to the prospective clients is the best approach to differentiate the services in the fierce competition.

But, for the experts like- ITian, Wedding Planner, Writer, Trainer, Doctor, Lawyer, Barber, and Model, building the website is time, dollars and efforts expensive. How can they promote their work without spending a bundle and a couple of months?

Wedding planner

That’s where Sam Martin- the Personal vCard Resume WordPress Template comes to the rescue.

What is Sam Martin template? Here is the answer!

Sam Martin is neatly and elegantly coded template which is built on the top of the WordPress platform. The template allows the business professionals to craft the modern website that works well on the range of devices. Additionally, the template is packed with a lot of tools, pre-built themes, color options and pretty more which help the experts to tailor the website content as per their business needs.

Excited to know more about Sam Martin template? Let’s dig deep into the features that the template has:
  • Intriguing themes
Several theme options are provided in the template that is ready to use. The ready-made themes alleviate the need to learn coding to create the theme and get control over visual elements.
  • WooCommerce ready
The template is WooCommerce compatible that enable businesses to turn the website into an online store to sell the products. Also, any number of designs can be included in the web pages.
  • Visual composer
The licensed WP Page Builder plugin which powers 1+ million sites, worth of $34 is provided for free by Potenza Global Solutions which allows modifications in the WordPress site without coding.

sam-martin-personal-vcard-resume-wordpress-theme
  • Installation is plain-sailing
Installing any theme from the template is just a click away. The users just need to go to Theme settings and WordPress Theme will get installed in no time.
  • Get connected with customers
Staying in touch with the customers is a way to gain more leads. Leveraging the Contact form 7 plugin included in Sam Martin, the contact form can be easily created.
  • Multilingual support
No need to create multiple websites for the audience of different geographies and languages. The template is WPML ready which provides the users the option to translate the website in any language.
  • Extensive documentation
Detailed documentation and the video tutorials are the greatest help to the users in creating and customizing the website. Set off the website development where the documentation will guide you step by step.
  • Mobile responsive
Allow your customers to find your business services and offerings on-the-go. The template is fully responsive and lets the website functions well on the plethora of mobile devices without any performance issues.
  • Create the numerous pages
The businesses need to include some pages on the website that illustrates the customers about the business owner, the business, services, offerings, skills, experience, work, and availability. With Sam Martin, the business can add following pages- About Yourself, Services, Resume, My skill, Portfolio, Error 404, Products, and Calendar.
  • Modify the pages’ sections
The image and the header on the home page can either hold the customer’s attention or drift them away. The businesses can improve the visitor’s interest with seamless navigation, excellent image, any of the three header layout, unique logo design and typewriter typing effect on the home page.
  • Display what your clients speak
The customer’s trust can be strengthened in the business by showcasing the existing client’s feedback about the business offerings, services and assistance provided.
  • Add a blog section
The information related to services and offerings can be provided in the form of blogs on the blog page that attract the visitors. With Blog Single, multiple blogs along with comments, likes and views can be displayed on one page.

SamMartin Wordpress
  • Cross browser optimization
The personal CV WordPress theme and resume WordPress theme support all major browsers which include Chrome, Safari, IE9, Firefox and more.
  • Phenomenal support
The PGS team is committed to serving excellence by providing reliable support 24/7 to the businesses from installation to the website operation whenever needed.
  • Search engine optimization
The purpose of building the website won’t get served unless it ranks high in the SERP. All the themes, be it a WordPress portfolio theme, or vcard WordPress theme, are built with best SEO practices and using valid HTML/CSS code structures so that site content get easily indexed by the crawlers and you won’t miss any potential client.
  • Customization
The businesses can add an appeal to the website by changing the entire theme color with a backend color selector, using any of the high-resolution retina ready icons with Font-Awesome, keeping the sticky menus, introducing popup gallery or choosing any of the three available layout options.

Conclusion

The professional website is a way to showcase the world digitally that who you are, what your business is and what do you offer. It really plays a crucial role in making or breaking the business. The unique template is a perfect fit for the business to create an online presence which thrives the business with improved traffic volume, heightened visitor’s engagement, uplifted sales, and increased revenue.

Do you also want to build the comprehensive website that brings advantages in abundance? If so, don’t hang fire on buying the Sam Martin template and growing your business by leaps and bounds.